BMTC launches a centralised Commercial Asset Management Platform
News –
- The Bengaluru Metropolitan Transport Corporation (BMTC) is launching a centralised Commercial Asset Management Platform (CAMP) to streamline and monitor its non-fare revenue stream.
About-
- The digital system and mobile application will centrally track real-time income from rentals, advertising, stalls, and open spaces across its 52 depots to eliminate revenue gaps.
Key Features of CAMP
- Unified Tracking: Integrates data from the central office down to individual depots.
- Asset Monetisation: Centralizes lease and rental details for commercial stalls, ATM counters, and telecom towers.
- Gap Analysis: Identifies collection deficiencies and tracks demand status organisation-wide.
Boosting Non-Fare Revenue
- Beyond land and stall rentals, BMTC is significantly expanding its advertising footprint to bolster non-traffic revenue, which surpassed ₹811 crore.
New monetisation efforts include:
- Ticket Advertisements: Rights granted to display artwork on the reverse side of passenger Electronic Ticketing Machine (ETM) rolls.
- Digital Integration: The platform will be maintained by a selected IT service provider, complete with mobile and hosting services.
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