Karnataka Tourism Policy 2020-26
News –
- Karnataka’s tourism industry experienced a massive post-pandemic boom, with total visitor numbers exceeding 30.21 crore in 2025.
Karnataka Tourism Policy 2020-26
- Objective – It aims to position Karnataka as a top global tourism destination by focusing on safety, high-quality experiences, and sustainable socio-economic development.
Core Vision & Strategic Focus
- The policy adopts a 360-degree marketing strategy under the brand “One State, Many Worlds”.
- Safety & Hygiene: Emphasizing “new normal” standards to restore tourist confidence post-pandemic.
- Infrastructure: Developing “World-Class” infrastructure at key destinations and creating standardized Wayside Amenities along major tourism routes.
- Digital Initiatives: Leveraging a user-friendly mobile app, website, and analytics-driven decision-making to improve visitor experience.
The policy identifies 18 distinct themes to diversify offerings:
- Adventure & Coastal: Focus on land, water, and air-based activities and achieving “Blue Flag” certification for beaches.
- Culture & Heritage: Positioning Mysuru as a global cultural hub and establishing heritage tourism zones around UNESCO sites like Hampi.
- Nature & Wellness: Using Jungle Lodges and Resorts (JLR) as the nodal agency for Eco-Tourism.
- Specialty Themes: Including Agri-Tourism, Caravan Tourism, Film Tourism, and MICE (Meetings, Incentives, Conferences, and Exhibitions)
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